Privacy Policy

Last updated: 18 April 2026

PickMyScent ("we", "us", "our") is a UK-based website run by an individual based in Scotland. We take your privacy seriously. This policy explains what we collect, why, and what your rights are under the UK GDPR and the Data Protection Act 2018.

Who we are

PickMyScent is operated by an individual based in Scotland, United Kingdom. For any privacy questions, write to privacy@pickmyscent.co.uk.

What we collect

The personal data we collect from you is:

• Your email address:if you subscribe to our newsletter, so we can send you new reviews and guides.
• Basic analytics data:we use privacy-friendly analytics (no cookies, no cross-site tracking) to understand which pages are visited. No personally identifying information is collected.

Why we collect it

• Email address: to send you new reviews, guides, and occasional updates you've consented to. Our lawful basis is your consent, which you can withdraw at any time.
• Analytics: to understand site usage and improve the service. Our lawful basis is legitimate interest; no personal data is used.

Who we share it with

We use third-party services to operate this website. These providers process data on our behalf:

• Cloudflare:website hosting and email routing.
• Our email provider:for sending our newsletter. Your email address is stored only with this provider.

We do not sell, rent, or trade your personal data to anyone. We do not share data with advertisers.

Cookies

This site does not set marketing, advertising, or tracking cookies. We may use essential cookies required for the site to function correctly. If and when this changes, we will update this policy and provide a cookie banner.

Affiliate links

Links on this site currently point to retailers and are not affiliate links, so we earn nothing from them. If we add affiliate links in future, clicking one and making a purchase would let the retailer pay us a commission. The retailer would receive standard information needed to track the referral (typically through a cookie or URL parameter), and we would not receive any additional personal information about you. See our full affiliate disclosure for more detail.

How long we keep your data

• Email subscribers: until you unsubscribe, or until 24 months after your last interaction.
• Analytics data: aggregated and retained for up to 12 months.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct any inaccurate data.
• Request deletion of your data.
• Withdraw consent at any time (for example, by unsubscribing from our emails).
• Lodge a complaint with the Information Commissioner's Office (ico.org.uk) if you believe we have mishandled your data.

To exercise any of these rights, email privacy@pickmyscent.co.uk.

Changes to this policy

We may update this policy as the site grows. The "last updated" date at the top will always reflect the most recent version. For significant changes, we will notify email subscribers directly.

Contact

For any questions about this policy or your data: privacy@pickmyscent.co.uk